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Wednesday, January 18 • 3:30pm - 4:15pm
5 Steps You Need to Take to Build a Successful Mobile Application for your Business

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Whether your idea for a mobile application is your business or is supporting your business, there are several steps you need to follow to be successful. In this session, you will learn what those critical steps are and how you can minimize the risk and maximize the impact your mobile application will have on your business.

Building a business case
Securing Funding
Mobile Application Development Approaches
Building your MVP (Minimum Viable Product)
Marketing & Monetizing your Application

In this workshop, we will show how important each step is. Four out of five might be considered good in many things, but falling short on just one of the five steps can have a devastating impact on your capability to be successful.

avatar for Linda Ghaffari

Linda Ghaffari

CEO/Founder, Affinity Strategic Partners
I am passionate about helping small businesses grow and minority/women-owned businesses get certified and procure the businesses that is set aside for them. I specialize in government contracting and MWBE certifications. My team and I love helping businesses pull together resources to be procurement ready at all times.
avatar for Peter Di Stefano

Peter Di Stefano

VP of Marketing, Impiger Technologies
A top-performing marketing leader credited with many years of successful, proven results at companies such as IBM, BMC Software and Symantec. Leveraging experience in sales, marketing communications, product marketing, product management and business development to deliver substantial revenue growth in highly competitive business markets.

Wednesday January 18, 2017 3:30pm - 4:15pm
Workshop Room 3